By investing over 10 billion dirhams in recent years to modernize the sugar industry, we have been able to make several advances in innovation and R&D, and invest in clean technologies to improve our performance indicators for a sustainable industry. Our Group has been a forerunner in the agro-industrial sector, signing aggregation contracts with its farming partners. This win-win relationship between aggregator and aggregated enables us to optimize production in terms of quality and quantity at the upstream agricultural level, and to help improve the lives of over 80,000 partner farmers and their families. Thanks to our aggregator model and our collaboration with renowned research institutes, we are continually improving product quality and crop yields, with the aim of increasing national sugar production from sugar crops.
Our aggregation model won an award from the FAO in 2009. The relationship with our agricultural partners is governed by five-year aggregation contracts, in accordance with law 04-12 on aggregation. The support provided to aggregated farmers is based on four components:
Recurring contribution of 3 billion MAD/year to the rural world, financing of inputs, advances and agricultural equipment, transport of sugar plant production, purchase of all production regardless of volume at the guaranteed contract price.
120 advisors, technicians and agricultural engineers in constant contact with farmers.
Creation of 103 companies distributing agricultural inputs and 262 companies providing mechanical services.
Extension, training and access to R&D results
Creation of a fund to support sugar crops against the effects of climatic hazards within the sugar inter-profession (FIMASUCRE).
Health insurance for farmers and their families since 2010.
Setting up a flexible, tailored retirement program for farmers.
Allocation of OMRA trips for the best sugar beet and sugar cane growers.
Incentive grants for the best high school graduates, children of farmers.
Support for farmers’ wives through literacy programs and hygiene and health awareness campaigns.
Sponsoring schools and encouraging children to go to school.
A fleet of around 1,500 trucks at the service of farmers every crop year, to transport production to the sugar factories.
A transport schedule defined by each sugar mill to ensure better harvest management and preserve the quality of sugar plants.
